Factors That Determine Ranking
These factors play an important role in determining how well your ecommerce platform ranks.
Independent Navigation Links
Navigation links is basically a text that appears for your items in navigation menu of your ecommerce website. Now many big ecommerce platforms offer independent navigation links and give you an independent control to rename the menu items.
Independent Page Titles
A page title is text that comes in tab section at top of browser. When it includes a keyword or search term at the start of page title, it brings a strong SEO benefit for your online store. There are findings that some ecommerce platforms don’t offer independent control instead they automatically create it using names as the products or product categories in your ecommerce store. Some ecommerce platforms have this feature but not the ease of use.
Independent Page URLs
It is what you see in address bar of browser. Again, the page URLs should contain keywords to have SEO advantage. Too long or meaningless URLs will hurt your page rankings. It is preferred to have an independent control of page URLs for SEO purposes. Good thing is that all major ecommerce platforms allow you to change the page URL as you want. However, Magento is a bit complicated to perform this task.
Social Sharing buttons
Social sharing icons allow users to share your online content. It is a good feature for online marketing, and let you advertise your products to customers who’re not aware of your brand. Majority of ecommerce platforms offer this feature in some way, while some provide this feature at additional premium.
Independent Image ALT Tags
ALT tag is a text that helps search engines on what that image is about. While ALT tags doesn’t influence ranking in Google search results. But it may have strong impact on bringing additional traffic.
Integrated Blogging Platforms
For good SEO and ranking, you want a built-in blog. Each post adds a new page to your site. Some of the ecommerce platforms don’t offer an in-built blog as a standard feature. For SEO purposes, either you’ll pay an additional premium or use a separate blogging platform – that won’t help with website ranking. For instance, Magento offers the best blogging tools through extensions. With integrated blog platform, your blog post URL will include your domain name. Therefore, it’s also going to help you with overall ranking.
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