When you decide to launch your online store, you will need an e-commerce platform. This platform is the determiner of the look and appearance of your site. Also, it is the factor on the level of customization you will apply in building a unique and attractive online store that will drive sales. In developing your e-commerce website, you have an option to choose between an open source and a hosted platform. At times, deciding which is better for you can be a challenge. To help you out, this article will explain the difference between the two options and offer a suggestion when either is a good option.
Open source e-commerce platforms
Open source platforms are those that allow you to build your website from zero through coding. The first benefit of these platforms is that you do not have to pay any dime to build your site. They offer zero monthly fees. Hence, they can be a good option for you if you are facing budget constraints. Also, the platforms allow you to customize your size according to your preferences and features you want to input to attract customers. As such, you can make your online store as unique as possible giving you a chance to develop your online identity.
The customization freedom allows you to develop a great customer experience and give you an upper hand over your competitors. Despite these benefits, open source e-commerce platforms are not a simple or a shortcut to online success. First, you need to have insightful knowledge in coding so as to develop a winning website. Second, if coding is not in your dish, you need to invest hefty amounts through hiring tech gurus to do the website for you. So, this option is only viable for those with resources to pay for web development charges or have the coding knowledge. Nevertheless, it is a good way to start out.
Hosted e-commerce platforms
Hosted platforms are the next option for building your e-commerce website. They require you to pay a monthly fee for a license. Also, these platforms do not require coding knowledge. This saves your expert hiring cost. Another excellent thing about this option is that there are no maintenance costs. The hosting company caters for these costs as well as ensuring the necessary software are available and up-to-date.
Furthermore, you get an all-in-one package. The package consists of web builders and hosting services. In the downside, the hosted e-commerce platforms do limit you to customizations. Hence, creating a unique website can be a challenge. However, it is a good option for people with little funds or zero coding knowledge.
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— Ecommerceholic (@ecommerceholic) 11 de mayo de 2018