It all starts with a search. A search is responsible for 93% of all internet activity. This means running an online business is a tough task if users can’t find your ecommerce website through Google.
However, today, most ecommerce platforms provide number of features that help you optimize your ecommerce website for Google. Yet, keeping in mind that SEO involves a lot of factors like UX, speed, Meta tags, etc. you’ll need to choose an ecommerce platform that goes well with all of them.
This article will help you find the best ecommerce platform for SEO.
What to Expect From Ecommerce Solutions Provider?
Some ecommerce solutions provider includes only basic SEO features which are not enough to give you effective results. And, when it comes to free ecommerce platforms, you’ll pay extra for this feature. Sadly, many entrepreneurs don’t realize such limitations of ecommerce solutions provider until long after investment of huge amount of time uploading product descriptions, product images, and stock details.
Best Ecommerce Platforms for SEO
These are the most used ecommerce platforms in Europe and US.
- MagentoShopify –
- Wix- Weebly
What Are The SEO Features For Ecommerce Websites?
Look for these useful features while considering the best ecommerce platform.
Google Analytics for Ecommerce
It seems more obvious to have this SEO feature. Many ecommerce platforms do well with basic Google Analytics code support but do not provide Google Analytics ecommerce tracking support. This is essentially not an SEO feature but it helps you make better decisions about SEO by linking profits to specific keywords and landing pages.
Custom Landing Pages
Choose an ecommerce platform that enables you to create custom landing pages. In this way, you can target more keywords and custom pages will help you reach to more specific market groups.
Blog is an effective and the most recommended content marketing strategy. The platform you choose should offer a full-featured blog, including social sharing buttons, anti-spam and RSS feed features.
Robots Meta Tag
Robots Meta tag can have improvement on your SEO. This feature is used to keep specific web pages from appearing in search results. So, look for an ecommerce platform which allows you to use noindex Meta tag.
In the end, you need to know that few platforms would have these features by default, but to achieve the rest of them you need to purchase additional add-ons. However, be mindful about cost of add-ons and the impact of each feature on your site performance.
— EasyAsk Technologies (@EasyAskInc) 22 de mayo de 2018